A Radical New Approach To Greater Success And Fulfillment
From New York Times Bestselling Authors, Brian Moran and
It’s true…
Now, seeing your projects through to completion will become the new normal, regardless of whether you’ve struggled (and possibly failed) with accountability in the past, lack self-confidence or self-esteem, or you simply prefer to avoid confrontation.
This radical new approach to success is going to flip your understanding (and experience) of accountability on it's head.
The Challenge is with how we've been taught to do that
That’s because our current understanding of accountability relies heavily on negative consequences. For this model to work effectively, there must exist a negative consequence so detestable, that we choose productive behavior over unproductive behavior.
Let’s say that I’m a leader of an organization and my success is largely dependent on getting my staff to do what I want them to do.
What does that look like?
Right?
The interaction with other staff members and teammates could become poor or strained.
Yikes!
When we’re coaching clients who struggle with scenarios like the one in our previous example, I would tell them to stop trying to hold them accountable and start holding them capable.
So, what does that mean?
Let's say I hired on with you and you've got some activity requirements for me, and I'm not doing it.
In the past, if you're trying to hold me accountable, you're going to come in and you're going to start to create these negative consequences. And as we talked about, you might get minimal performance out of me, but I'm going to start to resent that, and that resentment is going to bleed out as we talked about.
As you’ll see, this conversation's going to look vastly different. And, it won’t be nearly as emotional.
It could start with, "Hey, Brian, these actions didn't get done. Agreed?"
“Okay, great.”
“Brian, you’ve agreed to complete this task, correct?”
You've now put it back in my lap to say, "Okay, here are the choices you have. Here are the consequences of those choices. Which one do you want to do? Which choice do you want to take?"
When we confront with choice, and help people understand the consequences of those choices, typically they'll make a productive choice.
Now it may not always be what's productive for the firm or for the agency. So you need to be prepared for that. It may be that the most productive thing for me to do is move on, in which case, that's probably the most productive thing for the agency as well.
When you start to confront with choice and the consequences of choices, you’re going to have more fact based conversations.
It's a completely different conversation. It's a relationship based conversation. It's a trust based conversation. It's a conversation that is really healthy in that you're not trying to overstep your bounds.
Manage negative consequences by “holding others capable” and stop playing the blame game
Shift your thinking to take real advantage of simple behavior changes that improve results and engagement
Emphasize the power and importance of personal choice in every interaction
Brian P. Moran
Brian is the leading authority on leadership, execution and productivity.
As CEO and Founder of The Execution Company, Brian is a highly respected expert and accomplished executive and entrepreneur.
Brian, is the co-author of the New York Times Best Seller The 12 Week Year, a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months, and consults with many of the top individuals and the Fortune 100.
Prior to launching The Execution Company, Brian held leadership positions with PepsiCo, UPS, Senn-Delaney Management Consultants and National Automotive Corporation. Coupling his corporate experience with his entrepreneurial drive, Brian also launched a number of start-up ventures including co-founded Bio-Inc., a health services provider specializing in wellness and medical surveillance performing on-site medical testing.
In addition to The 12 Week Year, Brian has authored three other bestselling books and is a featured in many of the leader business journals and periodicals, and speaks extensively around the globe.
Michael is a leading expert in the application of execution systems for individuals, teams, and entire organizations. Currently, he spends his professional time training and coaching his entrepreneurial clients, writing about leadership and business execution, and building simple tools for people seeking to accomplish more in business and in life.
What has driven Michael’s work since the beginning, is helping others overcome the thinking and action barriers that keep them from accomplishing what they are capable of. He is a New York Times best-selling co-author of three books The 12 Week Year, The 12 Week Year Field Guide, and The 12 Week Year For Writers.
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