The challenge most sales organizations come up against during their annual meeting is ensuring that the time, resources and investment converts to increased sales performance and revenue growth. Often, the talent brought in to entertain the team leaves them feeling “really good” at the moment but rarely translates into action once they get back in the field.

Sales leadership is now reevaluating the keynote speakers and breakout trainers that they hire for conferences, recognizing that the focus on ROI has never been more important.

Ready for a pop quiz?

I know you haven’t had time to study, but I’m confident that you’ll pass.  The good news is that there is only one question, here it is: “What would the average American say is more motivating and fun; Work or Sports?”

The answer is obvious – the Super Bowl, Kentucky Derby, March Madness, the World Series and other sporting events draw millions of spectators each year.  How many people showed up last year to cheer on you at work?

Have you ever wondered why sports are so motivating?  In fact, not only are they motivating to the players but also to spectators.  Can you imagine people – fans – coming to watch you work?  Paying for the privilege of seeing you in action.  One of the key reasons sports are stimulating is that in sports we keep score.