The challenge most sales organizations come up against during their annual meeting is ensuring that the time, resources and investment converts to increased sales performance and revenue growth. Often, the talent brought in to entertain the team leaves them feeling “really good” at the moment but rarely translates into action once they get back in the field.
Sales leadership is now reevaluating the keynote speakers and breakout trainers that they hire for conferences, recognizing that the focus on ROI has never been more important.
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